This is NOT a deep, comprehensive dissertation on logo design, though the title of this post may have led you to think so… It’s just a quick review of the thinking and planning that went into our own “talkback” logo design, and what came out of it accidentally.
So far, we came up with two logo treatments for talkback: one simple text-word-name-with-a-twist, and the other more conceptual, which looks and feels like a “conversation” taking place. The latter logo treatment, incorporates the former–not readable at very small sizes, but it still gives the right connotation and feeling. Here’s the simple text-with-a-twist logo treatment:
Obviously, we flipped the lower-case “k” to make a bi-directional arrow, to hint at a two-way conversation. Nice and simple, looks good in back-and-white (the acid test of logo design, or so we’ve been told) and it communicates the essence of what talkback is about.
However, in the big logo, which could also be shrunk down for icon-sized uses, we wanted to say more, with less… We began by emphasizing the two-way dialogue element of the two k’s facing each other, one forward, and one facing back–talkback–there it was! Then we realized the 2k’s looked quite a bit like two people sitting at a table, so we dropped the text-with-a-twist simple logo in between the virtual “heads” of the people talking, to indicate the conversation between them–voila–here’s the result:
We started out designing our logo to illustrate talking back-and-forth, in a simplified visualization, and ended up with much more than that unexpectedly, not by design, as it evolved! Maybe that’s how the best ideas and creations come about–accidentally–right? So, here are the three primary concepts, we have incorporated into OUR talkback logo design, in its final form:
- Visual representation of bi-directional feedback, discourse, dialogue, discussion, interaction, and back-and-forth conversation.
- Symbolic of two people sitting across from each other at a table, with conversation passing back-and-forth through the space between them.
- Incorporates the common “kk” text response meaning OK/okay, message received.
Tell us what you think of our logo. Let us know if you see anything else hiding in it, though I think we probably stumbled across (accidentally) all possible meanings it contains… Anyway, hope you like it!
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